Posts Tagged ‘custom signage’

Use of Custom Signs in Outdoor Promotion

January 25th, 2013

custom signs company

Sign concept is as old as the mountains. Signs and banners are used to draw attention of classes and masses. A lot of people have used signs to draw audience’s attraction, spread information about services or events and to develop consensus among different people and deliver particular messages. Many businesses hire a sign painting company to craft a custom sign for a variety of uses. Standard run of the mill signs look plain, uninspired, and downright boring. True customized store front signs clearly display for all to see the character, attract customers, and show off pride that the store owners takes in their establishment. They scream, “This is a place to do business!” and many people respond.

Custom made signage has been used for outdoor advertising. It is a reliable and cost-effective way to put up a store’s logo, name, emblem, service, motto and also menu up the front of the store such as back it banners, LED signs, sandwich board and street banners.

Examples of custom signs include:

Outdoor Signs

Back lit banners which have light source at their back or street banners near stores help in getting the attention of those who are passing by. You can put the latest store information and offers on the banners to do outdoor advertising.

Floor mats

A traditional way of promoting businesses is using floor mats with the store’s name on them. Floor mats can be eye catching and can be seen easily on the floor. Commercial places like theatre, shopping complexes and eating joints also have floor signs that normally advertise on particular service providers or shops.

LED Signs

A good example of custom sign is the use of LED signs to illuminate name of stores and LED lighting system during the night. They are very effective at night for outdoor advertising. LED signs allow for a store to be spotted from quite a far distance, so they are useful for stores that often have people travelling to visit them. They help in attracting visitors and distinguishing stores at night.

LED signs very cost-effective, have simple structures, can be implemented quickly, durable, creative designs and easy to repair and this makes them a favorite for many people.

Light Boxes

These are proper advertisements, which are put up in light boxes. You can see them both during the day as billboards and as light boxes placed near a store.

Sandwich Boards

This is one of the simplest and easiest ways to put up store advertisement or latest offering. An A-shaped sandwich can be put outside a store for advertisement. The signs can help in providing some useful information outdoors and catch the attention of the public.

Big and colorful things normally catch people’s attention. Custom signs always have and will continue to get the intended attention. Photographs and images sell your business. In your client’s eyes, beautiful hand-painted signs attract their attention and separate likable products from unlikable ones. These signs are like spotlights, which shine down on your property. Signs, which are beautifully designed, can be your calling card to the outside world.

Therefore, the custom signs can be used effectively to promote stores through outdoor marketing. Other outdoor advertising options include vehicle graphics, trade show displays, real estate signs, vehicle magnets and yard signs.